Amazon Masterclass Ep. 8: Advertising Data

Without a thorough understanding of your advertising data, you won’t be able to interpret results and make necessary changes when building efficient and incremental campaigns. In this episode with Gloria Steiner, Business INtelligence Lead at Perpetua, we’ll cover basic available media metrics, as well as Amazon’s launch of the Amazon Marketing Cloud, which gives advertisers insights into the consumer path to purchase like never before.