Data to Action
We drive brands transformation by actionable business insights
Artificial Intelligence
- Data Fusion
- NLP (Natural Language Processing)
- Machine Learning
Data Analytics
- Automatic Monitoring
- Insights Discovery
- Modeling and Forecast
Business Consulting
- Problem Solving
- Opportunity Exploration
- Implementation Support
Business Scenarios
Support decision-making scenarios throughout the entire brand life cycle
Business Strategy
- Should I target mega-city office workers or small town entrepreneurs?
- Can my current "cash cow" product further grow?
- Should I introduce my European top-seller to China?
Product Development
- What should be my "next big thing?"
- Which "squeaking wheel" should get my "grease" of continuous improvement?
Marketing & Sales
- Should my brand ambassador be the movie star or the game blogger?
- How to prime the pump before major promotion events?
E-Commerce Operation
- How to price right to ensure crazy-successful sales from the "Single's Day" campaign?
- Why did so many buyers return our shoes?
Our Products
We package frequent data tasks into off-the-shelf products with interactive interface friendly to business users. These products translate data into business languages, freeing business users from struggles with SQL queries or Excel functions
YiDrone
A monthly-refreshed, realtime-interactive e-commerce market viewing tool. Like a drone, it scouts categories and subcategories, brands, stores, and SKUs. It uses AI to automatically identify sub-segments by multiple attributes. It helps clients discover new market trends and scan competitive landscapes.
Learn moreYiSonar
YiSense
Our Services
We developed multiple service suites to quickly implement successful solutions to typical client problems
Sales & Share
- Track sales performance near real-time
- Interactively analyze market share and growth in client-defined market segments
- Spot emerging category trends and high potential segments
- Analyze product portfolio health to leverage strength and address weakness
- Monitor and manage performance across stores near real-time
Price & Promotion
- Monitor competitive price moves and promotions timely, accurately, and completely
- See through the smokescreen of fancy promotion policies to calculate true transaction prices
- Assess effectiveness of promotion policies
- Optimize pricing & promotion and forecast sales based on historical data
- Provide automatic pricing policy violation alerts
Ratings & Reviews
- Extract raves and rants from the ocean of consumer comments
- Categorize raves and rants into actionable buckets using proprietary industry knowledge graphs
- Benchmark competition and industry to identify relative strength and weakness
- Prioritize product and service initiatives based on quantitative metrics
Listening & Leverage
- Quantify impacts of online events by brand and by time
- Monitor brand sentiments, and distinguish promotors and detractors among followers and influencers
- Analyze touched crowds and optimize target audience
- Visualize content propagation paths on social networks and optimize KOL selections
- Assess hot topics and recommend content attributes
Ad-serving & Assessment
- Define high potential audience, tailor product selling points to their needs, and develop content strategies
- Driven by consumer contexts, optimize timing and channel of ad-serving
- Evaluate ad-serving impacts and iterate for maximized ad-serving ROI
Yimian helped us better meet the ever-changing needs of customers than our competitors.
— William Liu, APAC Digital Business Partner, MarsEmpowering the industry leaders
