From Data to Intelligence

We help consumer brands lead by making agile, accurate, and audacious decisions

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Artificial Intelligence

  • Data Fusion
  • NLP (Natural Language Processing)
  • Machine Learning
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Data Analytics

  • Automatic Monitoring
  • Insights Discovery
  • Modeling and Forecast
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Business Consulting

  • Problem Solving
  • Opportunity Exploration
  • Implementation Support

Business Scenarios

Support decision-making scenarios throughout the entire brand life cycle

Business Strategy

  • Should I target mega-city office workers or small town entrepreneurs?
  • Can my current "cash cow" product further grow?
  • Should I introduce my European top-seller to China?

Product Development

  • What should be my "next big thing?"
  • Which "squeaking wheel" should get my "grease" of continuous improvement?

Marketing & Sales

  • Should my brand ambassador be the movie star or the game blogger?
  • How to prime the pump before major promotion events?

E-Commerce Operation

  • How to price right to ensure crazy-successful sales from the "Single's Day" campaign?
  • Why did so many buyers return our shoes?

Our Products

We package frequent data tasks into off-the-shelf products with interactive interface friendly to business users. These products translate data into business languages, freeing business users from struggles with SQL queries or Excel functions

YiDrone

A monthly-refreshed, realtime-interactive e-commerce market viewing tool. Like a drone, it scouts categories and subcategories, brands, stores, and SKUs. It uses AI to automatically identify sub-segments by multiple attributes. It helps clients discover new market trends and scan competitive landscapes.

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YiSonar

A daily-refreshed, real-time interactive social listening and analysis tool. Like a sonar, it monitors online buzz and sentiments by brand, event, and keyword, ranks KOLs by influence, and compares touched crowds. These insights help clients optimize target audience, communication path, and content, boosting ROI of marketing and PR dollars.

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YiSense

UPGRADE the brand's consumer research methodology by analyzing E-Commerce reviews that are more timely, more extensive, and more reflective of the consumer's intuitive experience.

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YiDrone

Our Services

We developed multiple service suites to quickly implement successful solutions to typical client problems

Sales & Share

  • Track sales performance near real-time
  • Interactively analyze market share and growth in client-defined market segments
  • Spot emerging category trends and high potential segments
  • Analyze product portfolio health to leverage strength and address weakness
  • Monitor and manage performance across stores near real-time
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Price & Promotion

  • Monitor competitive price moves and promotions timely, accurately, and completely
  • See through the smokescreen of fancy promotion policies to calculate true transaction prices
  • Assess effectiveness of promotion policies
  • Optimize pricing & promotion and forecast sales based on historical data
  • Provide automatic pricing policy violation alerts
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Ratings & Reviews

  • Extract raves and rants from the ocean of consumer comments
  • Categorize raves and rants into actionable buckets using proprietary industry knowledge graphs
  • Benchmark competition and industry to identify relative strength and weakness
  • Prioritize product and service initiatives based on quantitative metrics
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Listening & Leverage

  • Quantify impacts of online events by brand and by time
  • Monitor brand sentiments, and distinguish promotors and detractors among followers and influencers
  • Analyze touched crowds and optimize target audience
  • Visualize content propagation paths on social networks and optimize KOL selections
  • Assess hot topics and recommend content attributes
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Ad-serving & Assessment

  • Define high potential audience, tailor product selling points to their needs, and develop content strategies
  • Driven by consumer contexts, optimize timing and channel of ad-serving
  • Evaluate ad-serving impacts and iterate for maximized ad-serving ROI
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Yimian helped us better meet the ever-changing needs of customers than our competitors.

— William Liu, APAC Digital Business Partner, Mars

Empowering the industry leaders

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P&G
Mars
General Mills
rb
Pladis
ABInBev
danone
A.H.C
Buydeen
UNDER ARMOUR
TOMS
ST&SAT
Goldlion
Yili
BMW
Guangqi
MAXUS
Volkswagen
JAC
Liby
NIVEA
TRULIVA
INFINITI
BAYER
Kangshifu
PHILIPS
SEPHORA
BY-HEALTH
Johnson & Johnson
Blueair
Loreal
SANOFI
NESTLE
Mccormick
Gimborn
PizzaExpress

Invest in better solutions today