FAQ about YiDrone, a consumer category discovery tool

FAQ about YiDrone, a consumer category discovery tool

Q: Why is it called YiDrone?

A: Yi is from the first two letters of Yimian, our company name.  The magic of the tool is to discover scale, growth, and trending concepts in a consumer category, just like a drone flying over an unknown territory to scout.

 

Q: What’s the data source scope of YiDrone?

A: Currently, YiDrone covers consumer categories from Alibaba’s e-commerce platform, tmall.com. As Yimian continues to expand our partnership with other major e-commerce websites in China, we would add other data sources.

 

Q: How many product categories does YiDrone cover?

A: As of April 17, 2019, YiDrone covers 14 level-1 categories:

  • Clean & Care
  • Personal Care
  • Baby Food
  • Shoes
  • Baby Care
  • Men
  • Electrical Appliance
  • Nutrition
  • Drink
  • Cosmetic
  • Health Shaping
  • Petfood
  • Kitchen Appliance
  • Snack

Each Level-1 category includes several Level-2 categories, each of which in turn includes several Level-3 categories.

For example, Level-3 “Fabric Softener” is under Level-2 “Fabric Care” of Level-1 “Clean & Care”

 

Q: What is the amount of data behind this tool?

A: It’s hard to say since we continuously add new categories.  As a rule-of-thumb, each Level-3 category typically has tens of thousands of SKUs, each SKU has one snapshot of price, volume, and revenue per month.  Therefore, for a 2-year coverage of one Level-3 category, the typical number of monthly SKU data record is in hundreds of thousands.

 

Q: What’s YiDrone’s current geographical coverage?

A: YiDrone covers Mainland China e-commerce, currently on tmall.com.

 

Q: Do I have to read Chinese to use YiDrone?

A: No.  We have bi-lingual interface including English and Chinese.  You can use YiDrone in English to discover quantitative insights.  However, you do need some help from a Chinese friend or online translator to understand the trending keywords, which remain in their original Chinese language.

 

 

To request a demo and find out if YiDrone can help your brand, please email zhangrong@yimian.com.cn.

 

(Cover image from Ricardo Gomez Angel on unsplash.com)

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