The weather of the social network on cosmetics is ever-changing. Every week, some new concepts explode while older ones either fade or stand. For example, if you haven't heard about the "Immortal Water" (神仙水) or "Little Black Bottle" (小黑瓶), you would struggle to carry out an...
Our company's name is "Yimian", the spelling of "一面", which means "one side" in Chinese. It takes its origin in the Möbius strip, a surface with only one side and only one boundary. Just like the strip, data and reality seem to have a boundary, but they actually form...
You are trying to improve your hotel chain's service against the competition. You manually browse travelers' reviews on OTA websites such as tripadvisor.com or ctrip.com. You frowned upon complaints about the funny smell or the construction noise, and chuckled at compliments about the robot greeting in...
Waiting for my friend at a Starbuck's in Beijing, I overheard a young lady in her late 20's chatting with her girlfriend. "Didn't you ask him to wash dishes after dinner?" "No. We just threw them in our new dishwasher and went to see a movie." Dishwasher, a...
In July 2018, Google released its Wechat Mini Program of Quick Draw in China —— 猜画小歌 ("Guess My Sketch"). It awakened the hidden artists in a lot of hearts to sketch objects for AI to guess. See Quick Draw's English page: https://quickdraw.withgoogle.com Sure, it's impressive that...
Sunday's record-setting sales of Alibaba Singles Day event at $30.8B reminded consumer brands, again, the importance of understanding online trends. When Yimian Data use natural language processing to help clients understand e-commerce, there are two ongoing challenges: new words and strawman comments. Spotting new words: new...
Grenades Gum is catching on. Online. In China. Yimian's e-commerce trends monitoring tool, YiDrone, just discovered something from its "scouting flight" over the chewing gum category at tmall.com. The American niche brand Grenades Gum is becoming more popular on tmall.com in China. Grenades Gum is a Hawaii-based chewing...
This is a brand as old as Wright Brothers' first successful airplane flight. Harley-Davidson. The 115-year-old heavyweight motorcycle brand. In China, it is turning 13 this year. Since establishing its Shanghai office in 2005, Harley-Davidson's growth in China has been hindered by discouraging motorcycle laws and higher price tags, according to...
In July, Yimian CEO Tony Ren unveiled four words of our core values. Curiosity was one of them. It drives a newborn to explore the world. It drives us to discover business insights through data at Yimian. It's becoming more critical to humans in the age...
As an expecting dad, have you noticed the increased mood swings from your wife? Are you looking for ways to soothe her anxiety? You may want to look into facial masks for pregnant women. According to our data insight, facial masks targeting expectant moms are on the...